Occupation

221533 Market Research Analyst

Latest release
OSCA - Occupation Standard Classification for Australia
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Reference period
2024, Version 1.0

221533 Market Research Analyst

Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.

Skill level: 1

Main tasks

  • Collects and analyses data regarding consumer patterns and preferences
  • Interprets and predicts consumer trends
  • Researches potential demand and market characteristics for new goods and services
  • Contributes to the preparation and execution of marketing objectives, policies and programs
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • Advises on all elements of marketing, such as product mix, pricing, promotion and distribution