Occupation

221532 Digital Marketing Analyst

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

221532 Digital Marketing Analyst

Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.

Skill level: 1

Main tasks

  • Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
  • Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • Monitors performance of initiatives, providing regular reporting and insights as required
  • Analyses data from digital marketing campaigns and platforms
  • Recommends updates to digital content to improve search engine metrics