Occupation

221531 Content Creator (Marketing)

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

221531 Content Creator (Marketing)

Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Social media influencers are excluded from this occupation. Social media influencers are included in Occupation 231133 Content Creator (Social Media).

Alternative titles

  • Digital Content Producer (Marketing)
  • Digital Marketing Specialist
  • Social Media Specialist (Marketing)

Skill level: 1

Main tasks

  • Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
  • Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
  • Monitors and analyses social media and website performance metrics to track engagement and target content
  • Manages, schedules and monitors multiple social media accounts
  • Maintains and enhances website content for external and internal audiences
  • May collaborate with social media influencers to develop content and increase brand reach