Occupation

112133 Sales and Marketing Manager

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

112133 Sales and Marketing Manager

Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.

Skill level: 1

Main tasks

  • Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
  • Directs and evaluates marketing strategies
  • Establishes distribution networks for products and services, and initiates market research studies
  • Establishes organisational policies and procedures in relation to sales and marketing
  • Conducts regular data analysis and measures campaign performance against predefined metrics
  • Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
  • Assesses the marketing potential of new and existing store locations
  • Determines price schedules and discount rates