Occupation

112131 Advertising Manager

Latest release
OSCA - Occupation Standard Classification for Australia
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Reference period
2024, Version 1.0

112131 Advertising Manager

Plans, organises, directs, controls and coordinates advertising activities within an organisation.

Advertising Specialists are excluded from this occupation. Advertising Specialists are included in Occupation 221131 Advertising Specialist.

Skill level: 1

Main tasks

  • Leads a team of Advertising Specialists
  • Determines the nature of advertising required and the style of presentation
  • Selects and manages resources needed to complete advertising projects
  • Allocates assignments and appraises work for publication
  • Manages the ongoing review of advertising staff, resources and content
  • May select and liaise with advertising agencies