Group
Occupation
221534 Marketing Specialist
Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
First release
221534 Marketing Specialist
Identifies market opportunities, and advises on the development, coordination, and implementation of plans for pricing and promoting an organisation's goods and services.
Alternative titles
- Marketing Consultant
- Marketing Coordinator
- Marketing Officer
Specialisations
- Brand Manager
- Category Manager
- Pricing Analyst
- Product Manager
- Sales Analyst
ANZSCO skill level
This occupation has a skill level corresponding to the qualifications and experience below.
Australia
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
New Zealand
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Main tasks
- Commissions and undertakes market research to identify market opportunities for new and existing goods and services
- Collects and analyses data to research potential demand and market characteristics for new goods and services
- Supports business growth and development through the preparation and execution of marketing objectives, policies, and programs
- Advises on all elements of marketing, such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- May develop strategies to ensure the visibility of a brand and maintain the brand's identity