Group
Occupation
221532 Digital Marketing Analyst
Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
First release
221532 Digital Marketing Analyst
Uses tools and techniques such as pay per click, search engine optimisation (SEO), and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.
ANZSCO skill level
This occupation has a skill level corresponding to the qualifications and experience below.
Australia
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
New Zealand
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Main tasks
- Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability, and segmentation
- Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
- Monitors performance of initiatives, providing regular reporting and insights as required
- Analyses data from digital marketing campaigns and platforms
- Recommends updates to digital content to improve search engine metrics