Occupation

221533 Market Research Analyst

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Cite
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

221533 Market Research Analyst

Assist organisations to understand current, and predict future, consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Collects and analyses data regarding consumer patterns and preferences
  • Interprets and predicts consumer trends
  • Researches potential demand and market characteristics for new goods and services
  • Contributes to the preparation and execution of marketing objectives, policies, and programs
  • Commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • Advises on all elements of marketing, such as product mix, pricing, promotion, and distribution