Occupation

221531 Content Creator (Marketing)

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Cite
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

221531 Content Creator (Marketing)

Creates and publishes text, photos, and videos designed to promote businesses, products, or services to social media and digital platforms, to grow an audience, build brand awareness, and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Social Media Influencers are excluded from this occupation. Social Media Influencers are included in Occupation 231133 Content Creator (Social Media).

Alternative titles

  • Digital Content Producer (Marketing)
  • Social Media Specialist (Marketing)

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
  • Creates engaging, relevant, and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
  • Monitors and analyses social media and website performance metrics to track engagement and target content
  • Manages, schedules, and monitors multiple social media accounts
  • Maintains and enhances website content for external and internal audiences
  • May collaborate with Social Media Influencers to develop content and increase brand reach