Occupation

619135 Visual Merchandiser

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

619135 Visual Merchandiser

Plans and installs internal, window and fixed displays to show goods to their best advantage.

Specialisation

  • Retail Planogram Designer

Skill level: 4

Main tasks

  • Designs and creates visual displays to optimise product visibility and overall customer engagement
  • Collaborates with marketing and sales teams to develop display concepts
  • Selects and arranges props, lighting and signage to enhance displays
  • Installs and maintains displays, ensuring they are visually appealing and in line with brand guidelines
  • Conducts market research to stay updated on current trends and competitor displays
  • Trains and guides store staff on maintaining and updating displays
  • May use digital systems (planograms) and 3D models to develop and install visual displays