Occupation

231331 Copywriter

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

231331 Copywriter

Designs and composes written material to advertise products and services.

Skill level: 1

Main tasks

  • Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
  • Conducts research on the product, service or topic at hand, as well as the target audience
  • Presents and pitches copy ideas to clients
  • Proofreads and edits copy for accuracy and brand guidelines
  • Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design