Occupation

112231 Communications Manager (Public Relations)

Latest release
OSCA - Occupation Standard Classification for Australia
Cite
Reference period
2024, Version 1.0

112231 Communications Manager (Public Relations)

Plans, organises, directs, controls and coordinates public relations activities within an organisation.

Alternative titles

  • Corporate Affairs Manager
  • Public Affairs Manager
  • Public Relations Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Government Relations Manager
  • Media Relations Manager

Skill level: 1

Main tasks

  • Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
  • Creates and manages publication production timelines
  • Oversees reputation management through internal communications, government relations, media relations and social media management
  • Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
  • Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
  • Organises and manages events to promote key messages