Group
Occupation
232331 Copywriter
Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
First release
232331 Copywriter
Designs and composes written material to advertise products and services.
ANZSCO skill level
This occupation has a skill level corresponding to the qualifications and experience below.
Australia
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
New Zealand
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Main tasks
- Writes advertising or promotional copy for mediums, such as press, radio, television, social media, billboards, catalogues, or shop displays
- Conducts research on the product, service, or topic at hand, as well as the target audience
- Presents and pitches copy ideas to clients
- Proofreads and edits copy for accuracy and brand guidelines
- Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design