Group
Occupation

232331 Copywriter

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

232331 Copywriter

Designs and composes written material to advertise products and services.

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Writes advertising or promotional copy for mediums, such as press, radio, television, social media, billboards, catalogues, or shop displays
  • Conducts research on the product, service, or topic at hand, as well as the target audience
  • Presents and pitches copy ideas to clients
  • Proofreads and edits copy for accuracy and brand guidelines
  • Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design
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