Group
Occupation

231133 Content Creator (Social Media)

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

231133 Content Creator (Social Media)

Entertains by streaming, uploading, or posting social media content to websites or social media platforms.

Content Creators (Marketing) are excluded from this occupation. Content Creators (Marketing) are included in Occupation 221531 Content Creator (Marketing).

Alternative title

  • Social Media Influencer

Specialisation

  • Live Streamer

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

High levels of creative talent, interest and personal commitment may substitute for formal qualifications or years of experience.

Main tasks

  • Creates and curates engaging content for social media platforms
  • Develops and maintains a strong online presence and following
  • Monitors and analyses social media metrics to track engagement and reach
  • Interacts with followers and responds to comments and messages
  • Stays up-to-date with current trends and developments in social media
  • Collaborates with other influencers and content creators for cross-promotion
  • May collaborate with brands and businesses to promote products and services
  • May manage partnerships and sponsorships with brands and negotiates contracts
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