Occupation

221331 Communications Officer (Public Relations)

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Cite
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

221331 Communications Officer (Public Relations)

Plans, develops, implements, and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Alternative title

  • Public Relations Professional

Specialisations

  • Media Adviser
  • Promotions Coordinator
  • Public Affairs Officer
  • Public Relations Consultant
  • Public Relations Officer
  • Social Media Specialist (Public Relations)

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Plans and organises publicity campaigns and communication strategies
  • Advises executives on the public relations implications of their policies, programs, and practices
  • Prepares and controls the issue of news and press releases
  • Undertakes and commissions public opinion research, analyses the findings, and plans public relations and promotional campaigns
  • Organises special events, seminars, entertainment, competitions, and social functions to promote goodwill and favourable publicity
  • Represents organisations and arranges executive interviews with publicity media
  • Attends business, social, and other functions to promote the organisation
  • Commissions and obtains photographs and other illustrative material
  • Selects, appraises, and revises material submitted by publicity writers, photographers, illustrators, and others to create favourable publicity