Group
Occupation

221131 Advertising Specialist

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

221131 Advertising Specialist

Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.

Alternative titles

  • Advertising Account Executive
  • Advertising Account Manager
  • Creative Director (Advertising)

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Plans, develops, and organises advertising policies and campaigns to support sales objectives
  • Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
  • Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints
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