Group
Occupation
221131 Advertising Specialist
Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
First release
221131 Advertising Specialist
Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.
Alternative titles
- Advertising Account Executive
- Advertising Account Manager
- Creative Director (Advertising)
ANZSCO skill level
This occupation has a skill level corresponding to the qualifications and experience below.
Australia
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
New Zealand
- Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience
Main tasks
- Plans, develops, and organises advertising policies and campaigns to support sales objectives
- Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
- Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints