Group
Occupation

112231 Communications Manager (Public Relations)

Latest release
Consultation draft: Australian and New Zealand Standard Classification of Occupations (ANZSCO)
Reference period
July 2024
Released
25/07/2024
Next release Unknown
First release

112231 Communications Manager (Public Relations)

Plans, organises, directs, controls and coordinates public relations activities within an organisation.

Telecommunications Managers are excluded from this occupation. Telecommunications Managers are included in Occupation 113232 ICT Project Manager.

Alternative titles

  • Corporate Affairs Manager
  • Public Affairs Manager
  • Public Relations Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Government Relations Manager
  • Media Relations Manager

ANZSCO skill level

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

  • Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

Main tasks

  • Plans, develops, directs, and coordinates communication strategies to best represent the employer's interests
  • Creates and manages publication production timelines
  • Oversees reputation management through internal communications, government relations, media relations, and social media management
  • Stays informed of changes in media by assessing web, email, and social media analytics to understand opportunities and barriers
  • Liaises with, supports, and manages, public relations teams to create press releases, advertising, and promotional materials
  • Organises and manages events to promote key messages
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