112133 Sales and Marketing Manager

This occupation has a skill level corresponding to the qualifications and experience below.

Australia

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

New Zealand

• Skill Level 1: Bachelor Degree, higher qualification, or at least five years of relevant experience

• Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
• Directs and evaluates marketing strategies
• Establishes distribution networks for products and services, and initiates market research studies
• Establishes organisational policies and procedures in relation to sales and marketing
• Conducts regular data analysis and measures campaign performance against predefined metrics
• Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
• Assesses the marketing potential of new and existing store locations
• Determines price schedules and discount rates