Group
Unit Group

6393 Telemarketers

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ANZSCO - Australian and New Zealand Standard Classification of Occupations
Reference period
2021
Released
23/11/2021

6393 Telemarketers

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Indicative Skill Level:

Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

In Australia:

  • AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

In New Zealand:

  • NZQF Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

Tasks Include:

  • working from scripts and lists of contacts to promote goods and services by telephone
  • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • arranging processing and despatch of goods and services, information kits and brochures to customers
  • arranging appointments for sales representatives
  • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • reporting competitor activities and issues raised by contacts for attention by managers
  • maintaining statistics of calls made and successes achieved
  • submitting periodic reports on telemarketing activities and results
  • may work in a call centre

Occupation:

  • 639311 Telemarketer

639311 Telemarketer

Telephones existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits. May work in a call centre.

Skill Level: 5

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