Market Research Services, Australia (cat. no. 8556.0)
PURPOSE
The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the market research industry, to enable comparison with other industries and to provide a benchmark for measuring change over time. Specific objectives were to measure the size and structure of the industry (including income, expenses and employment).
SCOPE
The scope of the collection was all employing businesses mainly engaged in providing market research, as defined by Class 7853 of the Australian and New Zealand Standard Industrial Classification (ANZSIC).
Primary Activities - Market research service, Public opinion research service
The coverage source is the ABS Business Register and therefore the scope is defined by Businesses on the Business Register classified to ANZSIC Class 7853.
DATA DETAIL
The publication contains tables at the national level together with summary data at the state level including:
- sources of income
- items of expenditure
- characteristics of employment
- main occupation of persons employed
- selected statistics by employment size groupings
- selected performance ratios
The tables contain data at the Australia level with one state table showing:
- number of businesses
- employment
- wages and salaries
- total income
GEOGRAPHIC COVERAGE
Australia
New South Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Northern Territory
ACT
FREQUENCY OF DATA AVAILABILITY
This collection was conducted in respect of 1992-1993 and 1998-1999.
ASSOCIATED PRODUCTS AND SERVICES
For information on other related products and services visit the Product Information page.
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