Selected Business Services, Australia (cat. no. 8677.0)
PURPOSE
The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the advertising industry, to enable comparison with other industries and to provide a benchmark for measuring change over time. Specific objectives were to measure the size and structure of the industry (including income, expenses and employment).
SCOPE
The scope of the advertising services industry survey was defined as all businesses mainly engaged in providing advertising services (except sales of advertising space in their own publications or broadcasts) as defined by class 7851 Advertising services of the Australian and New Zealand Standard Industrial Classification (ANZSIC). These include advertising agency services, advertising placement services, advertising preparation services, advertising space selling (on a commission or fee basis), and samples distribution services.
DATA DETAIL
The publication contains details of employment, wages and salaries, components of income and expenses, and business size. Selected performance measures were also published. Some state data are also provided.
GEOGRAPHIC COVERAGE
Australia
New South Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Northern Territory
ACT
FREQUENCY OF DATA AVAILABILITY
The survey of selected business services for the 1992-1993 reference year was part of a range of collections on service industries conducted by the ABS. The industries covered by this collection were advertising services, market research services and business management services.
ASSOCIATED PRODUCTS AND SERVICES
For information on other related products and services visit the Product Information page.
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