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Australian National Accounts
AUSTRALIAN NATIONAL ACCOUNTS
A measure of the significance of an industry to the Australian economy is the value of its outputs compared with those of other industries and to the economy as a whole. The Australian National Accounts (ANA) provides a summary of the economic activity of the nation allowing such comparisons to be made. The ANA includes expenditure in Australia by businesses, governments and people from overseas.
Data from the ANA are available on both an industry basis (the value of output of firms in the industry) and a product basis (the value of commodities typically produced by the industry). The difference between the industry and product data arises because some firms produce products which are typically not made by firms in their industry.
The industries in the ANA are defined using the 2006 Australian and New Zealand Standard Industrial Classification (ANZSIC) (cat. no. 1292.0). The Classification combines industries into economically significant classes which are then the basis for statistical output.
A small number of cultural goods and services have been excluded from the calculation of cultural output because they cannot be separately identified from non-cultural products.
The latest product data available are for the year 2001-02. These data show that the Australian production of cultural goods and services totalled $48,557m.
In 2001-02, the value of Advertising services totalled $11,512m, which was 24% of the total value of cultural goods and services produced in that year. Printing and services to printing accounted for 21% of the total value of output of cultural goods and services. Radio and TV station services was the only other cultural product which accounted for more than 10%.
The data in table 6.1 show the value of cultural goods and services produced in Australia. This is a gross measure which includes the value of output produced by other industries that are used by the cultural industries in producing their output.
For instance, the category Radio and TV station services includes the purchase of the rights to broadcast sport events which are the output of another industry (i.e. the Sport, recreation and gambling services industry).
6.1 PRODUCTION OF CULTURAL GOODS AND SERVICES(a)(b) - 2001-02 |
| |
| | Australian production | Percentage of total cultural goods and services produced | |
Product item | $m | % | |
| |
Publishing, recorded media and publishing | | | |
| Newspapers, printing or publishing | 1 603 | 3.3 | |
| Magazines and bound periodicals publishing | 720 | 1.5 | |
| Books, sheet music, maps, etc. publishing | 938 | 1.9 | |
| Pre-recorded audio, video tapes, computer tapes or disks, compact disks and records, manufactured or published | 1 210 | 2.5 | |
| Other income | 154 | 0.3 | |
| Total | 4 625 | 9.5 | |
Motion picture, radio and television services | | | |
| Motion picture production | 688 | 1.4 | |
| Film hiring services | 75 | 0.2 | |
| Motion picture theatre services | 820 | 1.7 | |
| Radio and TV station services | 6 236 | 12.8 | |
| Pay TV services | 2 187 | 4.5 | |
| Total | 10 006 | 20.6 | |
Libraries, museums and the arts | | | |
| Library, museum and art gallery services | 1 061 | 2.2 | |
| Zoological and botanical gardens operation | 920 | 1.9 | |
| Recreational parks and gardens operation | 614 | 1.3 | |
| Music and theatre production operation | 478 | 1.0 | |
| Creative arts services | 1 095 | 2.3 | |
| Sound recording studios operation | 106 | 0.2 | |
| Performing arts venue operation | 1 103 | 2.3 | |
| Other services to the arts(c) | 288 | 0.6 | |
| Total | 5 665 | 11.7 | |
Other cultural products | | | |
| Printing and services to printing | 9 932 | 20.5 | |
| Television receiving sets production | 27 | 0.1 | |
| Musical instruments (incl. parts and accessories) production | 59 | 0.1 | |
| Architectural services | 3 317 | 6.8 | |
| Advertising services | 11 512 | 23.7 | |
| Commercial art and display services | 2 044 | 4.2 | |
| Video hire | 1 040 | 2.1 | |
| Photography services n.e.c. | 330 | 0.7 | |
| Total | 28 261 | 58.2 | |
Total | 48 557 | 100.0 | |
| |
(a) At basic values - the net price received by the producer (after deducting any indirect taxes). |
(b) Excludes products primary to: the Recorded media manufacturing and publishing industry; the Book and magazine wholesaling industry; the Newspaper, book and stationery retailing industry; and the Recorded music retailing industry (details for these industries are not available separately). |
(c) Includes casting agency operation and services to the arts n.e.c. |
Source: ABS, Australian National Accounts: Input-Output Tables (Product Details), 2001-02 (cat. no. 5215.0.55.001). |
The value of an industry's output after deducting the value of goods and services used in producing them is termed 'value added'. This is equivalent to the return received by the factors of production (labour and capital).
This is a net measure of the size of the industry's output, and allows the production of different industries to be added together without the risk of double counting.
Value added data are only available on an industry wide basis, and not by individual products. The value of the goods and services produced by the cultural industries for which value added data were available in 2001-02 was $25,796m. The value added component of these cultural industries was $10,225m, which indicates that 40% of the value of goods and services produced by the cultural industries was paid to factors of production (labour and capital). The remaining amount ($15,571m or 60%) was paid to other industries for their output which was used in producing the cultural goods and services. These selected cultural industries account for 1.5% of the total value added for all industries.
The value of Australian production for these selected cultural industries was approximately the same as that of Road transport ($25,821m), Electricity supply ($20,910m) and Banking ($29,115m).
6.2 OUTPUT AND VALUE ADDED, Selected cultural industries(a) - 2001-02 |
| |
| Australian production(b) | Value added | |
Industry | $m | $m | |
| |
Motion picture, radio and television services | 10 043 | 3 229 | |
Libraries, museums and the arts | 5 874 | 2 498 | |
Publishing, recorded media, etc. | 9 879 | 4 498 | |
Total for selected cultural industries(a) | 25 796 | 10 225 | |
Total for all industries | 1 417 756 | 671 872 | |
| |
(a) Those for which value added data are available. |
(b) These figures differ slightly from those that could be obtained by summing the relevant categories in the previous table. This table shows the value of output produced by firms belonging to this industry, whereas the previous table shows the value of products typically produced by this industry, regardless of whether they were produced by firms in this industry (the difference arises because some firms have non-core activities which belong to a different industry to their core activities). |
Source: ABS, Australian National Accounts: Input-Output Tables, 2001-02 (cat. no. 5209.0.55.001). |