REASONS FOR NOT HAVING A WEB PRESENCE
All businesses that reported having access to the internet but no web presence were asked to identify the reasons why this was the case. Businesses were provided with a list of options and could select more than one reason. This is the first time data on reasons for not having a web presence have been collected.
Overall, the most common reason reported by all businesses was that they had no need for a web presence, at 64%.
Reasons for not having a web presence(a)(b), by employment size, 2011-12 |
|
| 0-4 persons | 5-19 persons | 20-199 persons | 200 or more persons | Total |
| % | % | % | % | % |
|
Lack of customer demand | 19.3 | 20.5 | ^29.9 | 7.3 | 20.0 |
Set up costs too high | 18.2 | 16.7 | 20.2 | np | 17.9 |
Ongoing maintenance and updating costs too high | 13.6 | 13.2 | 13.5 | - | 13.5 |
Lack of technical expertise | 21.6 | 28.0 | 28.2 | 6.2 | 23.4 |
Other | 3.1 | 3.1 | 2.5 | 10.5 | 3.0 |
No need for a web presence | 66.1 | 61.2 | ^53.8 | 78.9 | 64.5 |
|
^ estimate has a relative standard error of 10% to less than 25% and should be used with caution |
- nil or rounded to zero (including null cells) |
np not available for publication but included in totals where applicable, unless otherwise indicated |
(a) Proportions are of those businesses with internet access but no web presence in each output category. |
(b) Businesses could identify more than one reason. |
Businesses with 20-199 persons employed were the least likely to report that they had
no need for a web presence (54%), but had the greatest propensity to report
lack of customer demand (30%) and
set up costs too high (20%) as reasons for not having a web presence.
Lack of technical expertise as a reason for not having a web presence was most likely to be reported by businesses with 5-19 persons employed and businesses with 20-199 persons employed (both 28%).
Manufacturing had the highest proportion of businesses that reported
lack of technical expertise (39%) while Wholesale trade had the highest proportion of businesses that reported
lack of customer demand (27%) and
set up costs too high (32%), Businesses within Retail trade were most likely to report
ongoing maintenance and updating costs too high (28%) as reasons for not having a web presence.