8167.0 - Selected Characteristics of Australian Business, 2011-12 
Quality Declaration
Quality Declaration ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 19/09/2013
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Innovation-active businesses - Those that undertook any innovative activity irrespective of whether the innovation was introduced, still in development or abandoned.
Innovation-active businesses Innovation-active businesses are those that undertook any innovative activity during the reference period. This includes businesses that introduced or abandoned any of the four types of innovation during the period and those that had any of the types of innovation still in development at the end of the period. The proportion of businesses that were innovation-active (i.e. those that undertook any innovative activity) in 2011-12 was 47%, an increase of eight percentage points from the previous year. Innovating businesses Innovating businesses are those that introduced any of the four types of innovation during the 2011-12 reference period. More than two in five businesses (41%) reported they had introduced at least one type of innovation during the 2011-12 reference period. Innovation still in development One quarter of businesses reported some form of innovative activity that was still in development as at 30 June 2012. Abandoned innovation During the year ended 30 June 2012, businesses that reported abandoning at least one type of innovative activity increased one percentage point from the previous year to 7%. Further data relating to innovation can be accessed via the Downloads tab. GOODS OR SERVICES INNOVATION Businesses were asked to indicate if they had introduced any new or significantly improved goods or services during the year ending 30 June 2012. Businesses could report multiple types of goods or services innovation and/or multiple innovation statuses.
One in five businesses introduced new or significantly improved goods or services during the year ended 30 June 2012. A slightly higher proportion of businesses introduced new services (14%) than new goods (11%). This was the case across all employment size ranges. The proportion of businesses that abandoned the development or introduction of new goods or services during the year ended 30 June 2012 was 2%. Almost one in three businesses in Retail trade reported the introduction of new goods (29%). Businesses in Information media and telecommunications (24%) and Professional, scientific and technical services (23%) were the most likely to have introduced new services. Further data relating to innovation can be accessed via the Downloads tab. OPERATIONAL PROCESS INNOVATION Businesses were asked to indicate if they had introduced any new or significantly improved operational processes during the year ending 30 June 2012. Businesses could report multiple types of operational process innovation and/or multiple innovation statuses.
During the year ended 30 June 2012, 19% of all businesses introduced new or significantly improved operational processes. New supporting activities for business operations, such as maintenance systems or processes for purchasing, accounting or computing was the most commonly reported type of operational process innovation (12%). The proportion of businesses introducing new or significantly improved operational processes increased with each successive employment size range. This was the same for businesses with operational processes still in development. The highest proportion of businesses introducing new methods of manufacturing or producing goods or services was in the Manufacturing industry (23%). Businesses in Rental, hiring and real estate services were the most likely to have introduced new or significantly improved supporting activities for business operations, such as maintenance systems or processes for purchasing, accounting or computing (21%). Businesses in Electricity, gas, water and waste services had the highest proportion of operational processes still in development (19%). Businesses in the Information media and telecommunications industry were the most likely to report abandoned innovative activity related to operational processes (4%). Further data relating to innovation can be accessed via the Downloads tab. ORGANISATIONAL/MANAGERIAL PROCESS INNOVATION Businesses were asked to indicate if they had introduced any new or significantly improved organisational or managerial processes during the year ending 30 June 2012. Businesses could report multiple types of organisational/managerial process innovation and/or multiple innovation statuses.
Overall, 23% of all businesses introduced new or significantly improved organisational/managerial processes. Knowledge management processes to better use or exchange information, knowledge or skills within the business and new methods of organising work responsibilities and decision making were the most likely organisational/managerial processes to be introduced (both 13%). Overall, 9% of businesses had new organisational/managerial processes still in development. A small proportion of businesses (1%) abandoned the introduction or implementation of new or significantly improved organisational/managerial processes. Almost a quarter of businesses with 200 or more persons employed reported organisational/managerial processes still in development (24%). This was five times the proportion reported by businesses with 0-4 persons employed (5%). Businesses in Health care and social assistance and Financial and insurance services were the most likely to have introduced new or significantly improved knowledge management processes to better use or exchange information, knowledge or skills within the business (both 17%). Businesses in Rental, hiring and real estate services were the most likely to have introduced new methods of organising external relations with other businesses or public institutions (11%). Manufacturing had the highest proportion of businesses with organisational/managerial processes still in development (18%). Further data relating to innovation can be accessed via the Downloads tab. MARKETING METHODS INNOVATION Businesses were asked to indicate if they had introduced any new or significantly improved marketing methods during the year ending 30 June 2012. Businesses could report multiple types of marketing methods innovation and/or multiple innovation statuses.
One in five businesses introduced new or significantly improved marketing methods during 2011-12. Businesses were at least three times more likely to introduce new media or techniques for product promotion (15%) than any other type of marketing method innovation. The proportion of businesses that reported new media or techniques for product promotion increased with each successive employment size range, with an example of this marketing method being the use of social networking sites. As reported in Business Use of Information Technology (cat. no. 8129.0), the propensity for businesses to report a social media presence also increased with each successive employment size range. The likelihood that businesses introduced new or significantly improved marketing methods increased with each successive employment size range, from 15% of businesses with 0-4 persons employed to 38% of businesses with 200 or more persons employed. Almost a third of businesses in Retail trade introduced at least one type of marketing method innovation (32%). The introduction of new media or techniques for product promotion was most commonly reported by businesses in Arts and recreation services (24%). Businesses in Administrative and support services were the most likely to introduce changes to the aesthetic design or packaging of goods or services (7%). Businesses in Wholesale trade were the most likely to introduce new methods of pricing goods or services (10%). The proportion of businesses with new or significantly improved marketing methods still in development ranged from less than one in 20 businesses in Agriculture, forestry and fishing to one in five businesses in Arts and recreation services (20%). Businesses in Retail trade were the most likely to have abandoned marketing methods innovation (9%). Further data relating to innovation can be accessed via the Downloads tab. Document Selection These documents will be presented in a new window.
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