8129.0 - Business Use of Information Technology, 2011-12

Quality Declaration

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 22/08/2013

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Contents >> Characteristics of internet access >> Social media presence

SOCIAL MEDIA PRESENCE

This is the first time data for social media presence have been collected. Social media presence includes web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook.

All businesses were asked whether they had a social media presence as at 30 June 2012. Overall, nearly one in five businesses reported having had a social media presence (18%).

Businesses reporting a social media presence(a)(b), by employment size, 2011-12

		0-4 persons	5-19 persons	20-199 persons	200 or more persons	Total
		%	%	%	%	%

Businesses with:
	a social media presence	12.6	24.6	34.5	51.8	18.1
	no social media presence	87.4	75.4	65.5	48.2	81.9

(a) Proportions are of all businesses in each output category.
(b) As at the end of the reference period 30 June 2012.

The propensity of businesses to report a social media presence increased with each successive employment size range, from 13% for businesses with 0-4 persons employed to 52% for businesses with 200 or more persons employed. Businesses with 200 or more persons were the only employment size range where businesses were more likely to report a social media presence than not.

The Arts and recreation services industry recorded the highest proportion of businesses with a social media presence (48%) followed by Information media and telecommunications (44%). Transport, postal and warehousing recorded the lowest proportion of businesses with a social media presence (5%).