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COMMUNICATIONS AND DISSEMINATION

OBJECTIVES

The Communications and Dissemination program ensures the continued delivery and optimisation of robust and timely statistical data to the Australian community, as well as providing internal communications services and media liaison.

The program provides leadership and expertise so that subject matter areas can improve the effectiveness and efficiency of statistical communication, and it makes sure that an enterprise-wide communication approach aligns the ABS brand and internal and external messages.

External communication activities are focused on improving the availability, interpretation and use of statistical data, as well as undertaking customer research to improve the ABS's products and services.

Internal communication activities aim to provide a range of communication options to provide timely and convenient delivery of organisational messages to ABS staff.

OUTPUTS

The key outputs from the program are:

• innovative dissemination services, content and functionality, including the ABS website, social media and smart phone applications
• statistical products and services that provide appropriate levels of self-service access to macro and microdata, including TableBuilder and ABS.Stat
• statistical communication information and referral services for the community, business, government and media
• comprehensive, sustained and targeted communication that profiles ABS collections, resources, products, services and expertise.

• implement an ABS enterprise communication strategy to manage and enhance the ABS reputation and brand, improve effectiveness of internal and external communication, and maintain strong community awareness and support for the next Census of Population and Housing in 2016 - due December 2015
• continually improve the access, search and analytic capabilities of the ABS website, including the ability to view data as dynamic tables, graphs, maps and visualisations as well as machine-to-machine web services - ongoing
• engage with User Groups and customers of ABS products to ensure partner requirements and feedback are solicited, and wherever possible used, to improve the value and use of ABS data - ongoing
• maintain compliance with standards for online accessibility, privacy, security and other mandatory requirements, as well as with the Australian Government Digital Service Standard - ongoing.