Advertising dollars for radio and television stations are very competitive. An advertiser, unsure of whether to buy space with a regional radio station, would want to know the station's audience. For this reason, the radio station had ABS compile a customised table showing age by sex by income for all postal areas in its broadcast area. Combined with the information the station held on who its listeners were, they were able to show the advertiser that their station reached the desired market for their product.
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Customised tables give you maximum flexibility in the selection of census variables and geographic areas. ABS Consultants can prepare a table to suit your unique requirements - you can specify any number of census variables for any geographic area of your choice.
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