INTERNATIONAL CULTURAL TOURISM
The 2007 International Visitor Survey found that half (51%) of all overseas visitors attended at least one cultural attraction while in Australia. Of the 2.7 million international cultural and heritage visitors in 2007, 16% were from the United Kingdom, 14% from New Zealand and 13% were from Other Asia (Asia excluding China, Japan, Korea and Singapore). The most popular destination for both international and domestic cultural heritage visitors was New South Wales.
Most overseas cultural and heritage visitors visited historical or heritage buildings, sites or monuments (62% of the 2.7 million international cultural and heritage visitors who travelled to Australia in 2007) or museums or art galleries (57%).
2.1 INTERNATIONAL CULTURAL AND HERITAGE VISITORS, By activity type - 2007 |
|  |
| Percentage of international cultural and heritage visitors | |
| Type of cultural and heritage tourism activity | % | |
| |
| Attend theatre, concerts or other performing arts | 24 | |
| Visit museums or art galleries | 57 | |
| Visit art/craft workshops/studios | 17 | |
| Attend festivals/fairs or cultural events | 17 | |
| Experience Aboriginal art/craft and cultural displays | 24 | |
| Visit an Aboriginal site/community | 11 | |
| Visit historical/heritage buildings, sites or monuments | 62 | |
| |
| Source: Tourism Research Australia, Cultural and Heritage Tourism in Australia, 2007. |
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