• Summary
• Downloads
• Explanatory Notes
• Related Information
• Past Releases

NAME OF COLLECTION

The New Zealand Tourist Market for NSW

Contact

Marketing Assistant
Tourism New South Wales
GPO Box 7050
SYDNEY NSW 2001

Telephone: Sydney (02) 9931 1413
Facsimile: Sydney (02) 9931 1424
Internet: http://www.tourism.nsw.gov.au

Purpose

The specific objectives of the research were to :
identify and describe socio-demographic holiday experiences sought by specific market segments (NZ) with particular relevance to NSW/Sydney.

Description

In May 1998, Tourism New South Wales commissioned Bennett Research (Aust) Pty Ltd to conduct twelve focus group discussions with New Zealand consumers, who have a disposition towards overseas holiday travel. This open-ended and non-structured technique allowed for the exploration of consumer motivations,perceptions and behaviours.

Data detail

• Examine issues relating to a market change of high level 'multiple' repeat visitations.
• Fill gaps in information on the needs of the market in relation to Sydney/New South Wales.
• Explore in more detail, key motivators for New Zealand travellers.
• Identify and test ways in which Sydney/New South Wales can be an inspirational destination.
• The holiday planning process
• What New Zealanders are seeking from Sydney/New South Wales for holidays
• Attitudes to different types of New South Wales holidays
• Future New South Wales holiday intentions