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NAME OF COLLECTION

Survey of Overseas Tourism Marketing Expenditure

Contact

Manager, Tourism Statistics
Transport, Tourism & Construction section
Australian Bureau of Statistics
PO Box 10
BELCONNEN ACT 2616

Telephone: Canberra (02) 6252 6348
Facsimile: Canberra (02) 6252 8513
Email: client.services@abs.gov.au
Internet: www.abs.gov.au


Purpose

To provide estimates of total expenditure on marketing Australian tourism products overseas.

Description
A mail-out questionnaire is sent to Australian businesses undertaking tourism-related marketing operations overseas.

Data detail

• total expenditure on marketing Australian tourism products overseas;
• the proportion of this expenditure in various overseas market regions;
• the proportion of expenditure which was:
• independent expenditure;
  • co-operative expenditure with the Australian Tourism Commission (ATC);
  • co-operative expenditure with other organisations;
  • qualitative information on effectiveness of expenditure;
• whether or not the business was in receipt of (or expected to receive) a grant under the Export Market Development Grant Scheme and the perceived effectiveness of such grants;.
• changes in the overall level of overseas marketing over time;
• the effect of increased marketing expenditure by the ATC on the level of the respondent's own marketing expenditure;
• full-time and part-time employment in Australia and full-time employment overseas; and
• number and language skills of tour guides and tour co-ordinators employed by the respondent's business.