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NAME OF COLLECTION

Tasmanian Tourism Operators' Survey

Contact

Market Research Manager
Tourism Tasmania
GPO Box 399
HOBART TAS 7001

Telephone: Hobart 03 6230 8162
Facsimile: Hobart 03 6230 8353
Email:: research@tourism.tas.gov.au
Internet: http://www.tas.gov.au/


Purpose

To prepare a 'snapshot' of Tasmania's tourism industry and an economic profile of its industry sectors, and to provide a comparison with surveys conducted in 1993 and 1996.

Description

In October 1998, Enterprise Marketing and Research Surveys interviewed 774 Tasmanian tourism operators by telephone using a structured questionnaire

Data detail

• Measures of patronage;
• Employment;
• Gross revenue;
• Capital investment;
• Marketing,training; and
• Use of computers and the Internet and business planning.