NAME OF COLLECTION
Adelaide at Leisure
Contact
Senior Research Officer
Strategic Services
South Australian Tourism Commission
GPO Box 1972
Adelaide SA 5001
Telephone (08) 8303 2222
Facsimile (08) 8303 2339
Internet: http://www.tourism.sa.gov.au/
Purpose
To investigate the leisure behaviour,leisure motivation and characteristics of Adelaide residents.
Description
An ad-hoc survey which involved both a qualitative (4 focus groups) and a quantitative (household survey) component.
Household survey involved 500 face-to-face interviews within the Adelaide Statistical Division. Prior to analysis the survey data was weighted to match the ditribution of age and sex for the Adelaide Statistical Division as defined in the 1991 Census of Population and Housing.
.
Data detail
4 Focus Groups
500 Interviews
- Leisure Segments
- Participation in leisure activities
- Perceptions of lLeisure destinations
- Leisure attitudes
- Recreation profile
- Decision making processes
- Information sources
- Demographic Profile
- Product gaps/opportunities
Geographical Coverage
Adelaide Statistical Division
Frequency of data availability
one-off
This was an ad-hoc survey conducted over 2 weeks in November/December 1995.
Historical data
Products and services available
Publications
Adelaide at Leisure
Print Page
Print All