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NAME OF COLLECTION

Market Profiles

Contact

Liason & Development Unit
Australian Tourism Commission
Level 3,
80 William St.
WOOLOOMOLOO NSW 2011
Telephone: Sydney (02) 9360 1111
Facsimile: Sydney (02) 9361 1385
Internet: http://www.tourism.australia.com/

Purpose

Information to assist with the development of inbound tourism product relevant to specific international markets and/or entry into that market.

Description

Available in 10 regional sub reports:
• France, Germany, Italy, Switzerland;
• United Kingdom, Nordic Countries, the Netherlands;
• China, Hong Kong, South Korea, Philippines, Taiwan;
• India, Indonesia, Malaysia, Singapore, Thailand;
• USA, Canada, Latin America;
• Japan;
• New Zealand;
• South Africa;
• The Middle East; and
• South Pacific.

• Market Overview;
• Outbound Travel market;
• Australia's Current performance (profile of visitor behaviour);
• Travel trade structure;
• The target consumer;
• Marketing approach;
• Entering the market; and
• Relevant tourism contact details.