BUSINESS USE OF INFORMATION TECHNOLOGY


ABOUT BUSINESS USE OF INFORMATION TECHNOLOGY STATISTICS

Key indicators of business use of IT include: internet access; web presence; social media presence; the use of broadband; and internet commerce (i.e. the placing and receiving of orders via the internet).


BUSINESS USE OF INFORMATION TECHNOLOGY

Business Use of Information Technology, selected indicators(a), 2011-12 to 2013-14
			2011-12	2012-13	2013-14
Estimated number of businesses(b)		'000	776	770	757
Businesses with:
	internet access	%	91.9	92.6	94.7
	web presence(c)	%	44.6	47.2	47.1
	social media presence	%	18.1	26.1	30.8
Businesses with internet access:
	broadband as main type of connection	%	99.2	99.6	99.2
Businesses that:
	placed orders via the internet	%	55.3	53.4	56.0
	received orders via the internet	%	27.8	30.2	33.2
Internet income(d)		$b	237.1	246.4	266.8
(a) Proportions are of all businesses.
(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 20 and 21.
(c) From 2012-13 the proportion of businesses that reported a web presence explicitly excludes social media presence.
(d) Refer to Explanatory Notes 16 and 17.

Between 2012-13 and 2013-14, most key indicators of business use of information technology have increased. The greatest change was in the proportion of businesses with a social media presence. This increased five percentage points to 31% between 2012-13 and 2013-14.

The proportion of businesses that received orders via the internet also increased by three percentage points to 33% between 2012-13 and 2013-14, with the value of income derived from the sale of goods or services via the internet increasing by 8%, from $246 billion in 2012-13 to $267 billion in 2013-14.

Business Use of Information Technology, selected indicators, by employment size(a), 2013-14
			0-4 persons	5-19 persons	20-199 persons	200 or more persons	Total
Estimated number of businesses(b)		'000	464	230	58	4	757
Businesses with:
	internet access	%	93.3	96.1	99.8	99.9	94.7
	web presence	%	37.0	58.1	81.1	97.2	47.1
	social media presence	%	22.1	41.9	54.3	65.9	30.8
Businesses with internet access:
	broadband as the main type of connection	%	99.1	99.2	99.7	99.7	99.2
Businesses that:
	placed orders via the internet	%	50.1	63.0	73.8	87.5	56.0
	received orders via the internet	%	27.5	41.3	45.6	48.2	33.2
Internet income(c)		$b	^21.6	^39.8	^59.2	146.2	266.8
^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
(a) Proportions are of all businesses in each output category.
(b) Business counts are provided for contextual information only, and the total may not sum to the total of the components due to rounding. Refer to Explanatory Notes 20 and 21.
(c) Refer to Explanatory Notes 16 and 17.