1391.0.55.001 - Planning for Business, 2010

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 21/10/2010

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Contents
From the Australian Statistician
Know your market
Locate potential clients
Target promotions
Assess site location
Grow your business
Support your business case
Improve your marketing strategy
Estimate your market share
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About this Release

Planning for Business \| Using statistics for business or franchise planning

LOCATE POTENTIAL CLIENTS

Tony wants to find the best location for a before- and after-school child care centre in Brisbane. He visits our website, and generates a free map showing concentrations of 5-14 year old children living in Brisbane. Tony wants to know more, so he contacts us. We help him to find other relevant free data on the website.

Combining the additional data with the map, Tony is able to make a more informed decision about where to locate his business.

Image: map showing people aged 5-14 years

Image: map showing people aged 5-14 years

Source: MapStats, 2007