Planning for Business | Using statistics for business or franchise planning

KNOW YOUR MARKET


Jasmine is planning to start a food delivery business in regional NSW and would like to include an online ordering service. She therefore needs to be sure that potential clients have Internet access.

From our website Jasmine finds free information showing numbers of households with Internet connections for regional NSW. Combining this data with her knowledge of regional NSW, Jasmine can make a more informed decision on where to establish her business.





Households with an Internet connection, selected NSW regional Local Government Areas

	Households (a) with an Internet connection (b)	Total households (a)
Local Government Area	no.	no.
Tamworth Regional	10 348	19 971
Lismore	9 066	15 900
Dubbo	7 236	13 079
Kempsey	4 828	10 292
Broken Hill	3 489	7 693

a) Count of occupied private dwelling only, excludes 'Vistors only' and 'other not classifiable households'. b) Where a dwelling has more than one type of internet connection, only one is recorded.
Source: Census of Population and Housing: Basic Community Profile, 2006 (cat. no. 2001.0)