8166.0 - Summary of IT Use and Innovation in Australian Business, 2012-13 Quality Declaration 
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 19/06/2014   
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SOCIAL MEDIA PRESENCE


The ABS defines social media presence as including web and mobile-based technologies that are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn.

All businesses were asked whether they had a social media presence as at 30 June 2013. Overall, more than a quarter of all businesses had a social media presence (26%).

Graph: proportion of businesses with a social media presence, by employment size, 2012-13. The likelihood that a business had a social media presence increased with each successive employment size range.

The propensity for businesses to have a social media presence increased with each successive employment size range, from 19% of businesses with 0-4 persons employed to 64% of businesses with 200 or more persons employed. Businesses with 200 or more persons employed were the only employment size range where businesses were more likely to have a social media presence than to not have a social media presence (64% compared with 36%).
Graph: proportion of businesses with a social media presence, by industry, 2012-13. This varied accross industries from 6% to 61% - the highest being from the Arts and recreation services industry.

The Arts and recreation services industry had the highest proportion of businesses with a social media presence (61%), followed by Information media and telecommunications (50%). Businesses in the Transport, postal and warehousing industry were the least likely to have a social media presence (6%).

Selected Characteristics of Australian Business, 2012-13 (cat. no. 8167.0), to be released 18 September 2014, will include more detailed data on businesses with a web and social media presence.