TECHNICAL NOTE DATA QUALITY
RELIABILITY OF THE ESTIMATES
1 When interpreting the results of a survey it is important to take into account factors that may affect the reliability of the estimates. Estimates provided in this publication are subject to non-sampling and sampling errors.
NON-SAMPLING ERRORS
2 Non-sampling errors may arise as a result of errors in the reporting, recording or processing of the data. These errors can be introduced through inadequacies in the questionnaire, treatment of non-response, inaccurate reporting by respondents, errors in the application of survey procedures, incorrect recording of answers and errors in data capture and processing.
3 The extent to which non-sampling error affects the results of the survey is difficult to measure. Every effort is made to minimise non-sampling error by careful design and testing of the questionnaire, efficient operating procedures and systems, and the use of appropriate methodology.
STANDARD ERRORS
4 The 2004-05 ICT industries survey had an initial sample size of approximately 2,700 businesses. The final response rate was 93.7%.
5 The estimates presented in this publication are based on information obtained from a sample of businesses in the surveyed population. Consequently, the estimates are subject to sampling variability, that is, they may differ from the figures that would have been obtained if all units had been included in the survey. One measure of the likely difference is given by the standard error (SE), which indicates the extent to which an estimate might have varied by chance because only a sample was taken. There are about two chances in three that a sample estimate will differ by less than one SE from the figure that would have been obtained if a census had been conducted, and approximately 19 chances in 20 that the difference will be less than two SEs.
6 In this publication, sampling variability is measured by the relative standard error (RSE) which is obtained by expressing the SE as a percentage of the estimate to which it refers. The RSE is a useful measure in that it provides an immediate indication of the sampling error in percentage terms, and this avoids the need to refer also to the size of the estimate.
7 To illustrate, the estimated total income of all businesses classified to Telecommunication services is $35,755 million, the relative standard error (RSE) was 1.6%, giving a standard error of $572 million (1.6% of $35,755 million). Therefore, there would be two chances in three that, if all units had been included in the survey, a figure in the range of $35,183 million to $36,327 million would have been obtained, and 19 chances in 20 (i.e. a confidence interval of 95%) that the figure would have been within the range of $34,611 million to $36,899 million. For more information about RSEs for estimates presented in this publication, please telephone the contact shown on the front page.
8 Estimates that have a RSE between 10% and 25% are annotated with the symbol '^'. These estimates should be used with caution as they are subject to sampling variability too high for some purposes. Estimates with an RSE between 25% and 50% are annotated with the symbol '*', indicating that the estimates should be used with caution as they are subject to sampling variability too high for most practical purposes. Estimates with an RSE greater than 50% are annotated with the symbol '**' indicating that the sampling variability causes the estimates to be considered too unreliable for general use.
9 Estimates of RSEs for the key indicators in this publication are shown in the table below.
Relative standard errors for Table 1.1 Summary of operations |
|  |
 |  | Employment | ICT income | Total income | Wages and salaries | Total expenses | Operating profit before tax | Capital expenditure | Industry value added |  |
 |  | % | % | % | % | % | % | % | % |  |
ICT specialist |  |
|  |
Manufacturing |  |  |  |  |  |  |  |  |  |
 | Computer and business machines | 9.4 | 5.8 | 5.2 | 7.0 | 5.2 | 15.0 | 25.6 | 8.7 |  |
 | Telecommunication, broadcasting and transceiving equipment | 3.0 | 5.7 | 5.2 | 3.1 | 4.6 | 14.4 | 12.8 | 5.4 |  |
 | Electronic equipment n.e.c. | 7.4 | 7.3 | 6.9 | 7.7 | 7.0 | 14.2 | 8.2 | 6.7 |  |
 | Electric cable and wire | 13.7 | 10.5 | 10.5 | 11.3 | 10.5 | 19.4 | 0.7 | 12.1 |  |
 | Total manufacturing | 3.0 | 3.3 | 3.1 | 2.6 | 2.9 | 9.0 | 7.0 | 3.4 |  |
Wholesale trade |  |  |  |  |  |  |  |  |  |
 | Computers | 11.1 | 8.8 | 8.6 | 10.3 | 8.4 | 29.0 | 11.8 | 12.7 |  |
 | Business machine | 5.4 | 4.6 | 4.0 | 4.7 | 3.8 | 13.0 | 12.3 | 5.8 |  |
 | Electrical and electronic equipment wholesaling n.e.c. | 9.6 | 6.7 | 6.1 | 7.1 | 5.9 | 22.5 | 14.3 | 8.9 |  |
 | Total wholesale trade | 6.7 | 6.4 | 5.9 | 6.3 | 5.8 | 20.2 | 8.3 | 8.3 |  |
Telecommunication services | 2.5 | 1.6 | 1.6 | 2.9 | 1.8 | 1.0 | 0.8 | 1.1 |  |
Computer services |  |  |  |  |  |  |  |  |  |
 | Data processing | 25.9 | 26.0 | 24.9 | 15.2 | 21.3 | 52.5 | 52.0 | 25.9 |  |
 | Info. storage and retrieval services | 14.2 | 10.1 | 9.5 | 11.8 | 9.3 | 14.4 | 1.7 | 10.1 |  |
 | Computer maintenance | 9.8 | 10.0 | 9.9 | 8.2 | 9.5 | 49.5 | 13.9 | 8.7 |  |
 | Computer consultancy | 5.1 | 4.5 | 5.0 | 4.9 | 4.8 | 28.2 | 10.9 | 5.6 |  |
 | Total computer services | 4.9 | 4.4 | 4.8 | 4.7 | 4.6 | 27.2 | 10.0 | 5.4 |  |
Total | 2.3 | 2.1 | 2.0 | 2.4 | 2.1 | 4.4 | 1.6 | 1.8 |  |
All Businesses |  |
|  |
Manufacturing |  |  |  |  |  |  |  |  |  |
 | Computer and business machines | 9.4 | 5.8 | 5.2 | 7.0 | 5.2 | 15.0 | 25.6 | 8.7 |  |
 | Telecommunication, broadcasting and transceiving equipment | 3.0 | 5.7 | 5.2 | 3.1 | 4.6 | 14.4 | 12.8 | 5.4 |  |
 | Electronic equipment n.e.c. | 4.3 | 7.2 | 3.4 | 3.4 | 3.8 | 6.5 | 6.3 | 3.3 |  |
 | Electric cable and wire | 4.4 | 10.5 | 2.2 | 3.3 | 2.0 | 13.3 | 0.9 | 3.7 |  |
 | Total manufacturing | 2.7 | 3.3 | 2.2 | 2.1 | 2.2 | 5.7 | 5.1 | 2.5 |  |
Wholesale trade |  |  |  |  |  |  |  |  |  |
 | Computers | 11.1 | 8.8 | 8.6 | 10.3 | 8.4 | 29.0 | 11.8 | 12.7 |  |
 | Business machine | 6.7 | 4.4 | 7.2 | 5.3 | 7.2 | 12.3 | 11.6 | 6.7 |  |
 | Electrical and electronic equipment wholesaling n.e.c. | 5.1 | 6.4 | 3.1 | 3.3 | 3.0 | 7.4 | 8.0 | 3.7 |  |
 | Total wholesale trade | 4.8 | 6.4 | 4.6 | 4.5 | 4.5 | 14.5 | 6.0 | 6.0 |  |
Telecommunication services | 2.5 | 1.6 | 1.6 | 2.9 | 1.8 | 1.0 | 0.8 | 1.1 |  |
Computer services |  |  |  |  |  |  |  |  |  |
 | Data processing | 25.9 | 26.0 | 24.9 | 15.2 | 21.3 | 52.5 | 52.0 | 25.9 |  |
 | Info. storage and retrieval services | 14.2 | 10.1 | 9.5 | 11.8 | 9.3 | 14.4 | 1.7 | 10.1 |  |
 | Computer maintenance | 9.8 | 10.0 | 9.9 | 8.2 | 9.5 | 49.5 | 13.9 | 8.7 |  |
 | Computer consultancy | 5.1 | 4.5 | 5.0 | 4.9 | 4.8 | 28.2 | 10.9 | 5.6 |  |
 | Total computer services | 4.9 | 4.4 | 4.8 | 4.7 | 4.6 | 27.2 | 10.0 | 5.4 |  |
Total | 2.1 | 2.1 | 1.9 | 2.2 | 1.9 | 4.2 | 1.6 | 1.7 |  |
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