Tourism encompasses all short-term travel away from the normal place of work and residence, including that undertaken for business and pleasure. It includes both domestic and international travel and involves the consumption of a wide range of goods and services provided by, for example:
- accommodation establishments
- transport and tour operators
- museums and historic sites
The tourism sector continues to successfully market Tasmania as the ‘natural state’, promoting its accessible wilderness areas, clean air and water and quality foods, wines and crafts. The focus is on niche marketing rather than mass tourism and on establishing Tasmania as an increasingly popular destination for activities such as bushwalking, visiting historic sites and villages, craft shopping and trout fishing.
SUMMARY TOURISM STATISTICS
|
 | Units | Period | Tas. |
|
| Visitor arrivals | | | |
| Total number | '000 | 2002-03 | 703.1 |
| | | |
| Origin of visitors(a) | | | |
| Australia | % of all visitors | 2002-03 | 83.3 |
| Overseas | % of all visitors | 2002-03 | 16.7 |
| Total(b) | % of all visitors | 2002-03 | 100.0 |
| | | |
| Purpose of visit(a) | | | |
| Leisure/holiday | % of all visitors | 2002-03 | 52.6 |
| Visit friend/relatives | % of all visitors | 2002-03 | 22.6 |
| Other | % of all visitors | 2002-03 | 24.8 |
| Total | % of all visitors | 2002-03 | 100.0 |
| | | |
| Expenditure(a) | | | |
| Travel expenditure in Tasmania | $ million | 2002-03 | 945.3 |
| Per visitor | $ | 2002-03 | 1,449 |
| | | |
| Length of stay(a) | | | |
| Average stay per visit | no. of nights | 2002-03 | 9.9 |
| | | |
| Accommodation capacity(c) | | | |
| Establishments | no. | December Quarter 2003 | 143 |
| Rooms | no. | December Quarter 2003 | 6,030 |
| Bed spaces | no. | December Quarter 2003 | 17,837 |
| | | |
| Accommodation room occupancy rates(c) | | | |
| Total | % of all rooms | 2003 | 56.4 |
(a) Relates to visitors who arrived on scheduled airline flights and Bass Strait ferries only.
(b) Estimates have been rounded and minor discrepancies may occur between sums of component items and totals.
(c) Includes hotels, motels, guest houses and serviced apartments with 15 or more rooms or units.
Source: Tourism Tasmania - Tasmanian Visitor Survey; Tourist Accommodation, Small Area Data, Tasmania - Electronic Delivery (cat. no. 8635.6.55.001). |
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