1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997

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Contents >> 02 Structure & Definitions >> 2 Professionals >> 22 Business and Information Professionals >> 222 Sales, Marketing and Advertising Professionals >> 2221 Marketing and Advertising Professionals >> 2221-13 Marketing Specialist

2221-13	Marketing Specialist
	Marketing Officer
	Marketing Co-ordinator

Identifies market opportunities and advises on the development, coordination and implementation of plans for the pricing and promotion of an organisation's products or services.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

supports business growth and development through the preparation and execution of marketing objectives, policies and programs
undertakes and commissions market research to identify market opportunities for new and existing products and services
evaluates the competitive environment and the positioning of existing products and services relative to their product life cycles
advises on all elements of the marketing mix including products and services, pricing, advertising and sales promotion, selling and distribution channels
prepares sales and marketing forecasts, assists executives in the preparation of divisional marketing plans, and coordinates marketing plans for overall business
coordinates and participates in product development and management, through initial product concept and testing to ongoing monitoring of market success
liaises with suppliers, customers and other agencies to ensure the organisation is well informed on changing market conditions and trends
may evaluate and promote export opportunities and monitor associated trading conditions

Specialisations:
Product Manager
Sales Promotion Officer