1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition, 2006  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 11/09/2006   
   Page tools: Print Print Page  

UNIT GROUP 1311 ADVERTISING AND SALES MANAGERS


    ADVERTISING AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

    Indicative Skill Level:
    In Australia and New Zealand:

      Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

    Tasks Include:
    • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
    • directing the development of initiatives for new products, marketing and advertising campaigns
    • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
    • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
    • directing sales methods and arrangements by setting prices and credit arrangements

    Occupations:
      131111 Advertising and Public Relations Manager
      131112 Sales and Marketing Manager

131111 ADVERTISING AND PUBLIC RELATIONS MANAGER

    Plans, organises, directs, controls and coordinates the advertising and public relations activities within an organisation.

    Skill Level: 1

    Specialisations:

      Community Relations Manager
      Corporate Relations Manager
      Public Affairs Manager
      Relationship Manager

131112 SALES AND MARKETING MANAGER

    Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

    ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

    Skill Level: 1

    Specialisations:

      Business Development Manager
      Market Research Manager






Previous PageNext Page