1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition, 2006
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 11/09/2006
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UNIT GROUP 2251 ADVERTISING AND MARKETING PROFESSIONALS
ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services. Indicative Skill Level:
Tasks Include: Occupations:
225112 Market Research Analyst 225113 Marketing Specialist 225111 ADVERTISING SPECIALIST Alternative Titles:
Advertising Account Manager Creative Director (Advertising) Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services. Skill Level: 1 225112 MARKET RESEARCH ANALYST Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations. Skill Level: 1 225113 MARKETING SPECIALIST Alternative Titles:
Marketing Coordinator Marketing Officer Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services. Skill Level: 1 Specialisations:
Category Manager Product Manager Sales Promotion Officer
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