1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition, 2006

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 11/09/2006

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Contents >> Major Group 1 Managers >> SUB-MAJOR GROUP 13 Specialist Managers >> MINOR GROUP 131 Advertising and Sales Managers

MINOR GROUP 131 ADVERTISING AND SALES MANAGERS

ADVERTISING AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Indicative Skill Level:
In Australia and New Zealand:

Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:

formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
directing the development of initiatives for new products, marketing and advertising campaigns
organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
directing sales methods and arrangements by setting prices and credit arrangements

This section contains the following subsection :
UNIT GROUP 1311 Advertising and Sales Managers