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2011 Census campaign

Shed some light on Census night was a national public awareness advertising campaign appearing across television, print, online and radio

To help achieve accurate, high quality Census data, the ABS implemented an integrated public awareness and behavioural change campaign, comprising an extensive range of above and below the line activities. The campaign aimed to increase awareness and understanding of the value of the Census to individuals, communities and the nation, and drive behaviour change from passive to active participation.

The 2011 campaign supported enumeration in the field by comprehensively targeting the general population through a range of activities and channels. It also proactively addressed attitudinal differences, concerns and barriers that contribute to a lack of awareness and non-completion among special audience segments, by heavily targeting young people, people from a Culturally and Linguistically Diverse (CALD) background, Indigenous Australian population groups, and those who are socially and geographically isolated.

You can view the print, radio and television advertisements and other campaign material that were used in the lead up to Census Night below.

Communication campaigns

Census data release

2011 Census campaign

Video updates

Television
On 9 August 2011, Australia's 16th national Census of Population and Housing took place—marking 100 years of national Census taking in Australia
Link: Television ad; Census launch
Census Launch
Link: Television ad; 6 days to go
6 days to go
Link: Television ad; 5 days to go
5 days to go
Link: Television ad; 4 days to go
4 days to go
Link: Television ad; 3 days to go
3 days to go
Link: Television ad; 2 days to go
2 days to go
Link: Television ad; 1 day to go
1 day to go
Link: Television ad; Census Night
Census Night
Link: Television ad; Thank You Australia
Thank You Australia
Radio
Link: Radio ad; Census Launch
Census Launch
Link: Radio ad; Census Night
Census Night
Link: Radio ad; Thank You Australia
Thank You Australia

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