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8691.0 - Tourism Marketing Expenditure, Australia, 2005-06  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 26/02/2007   
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KEY FIGURES

2003-04
2005-06


Businesses at end June(a)
Tourism marketing expenditure
Businesses at end June(a)
Tourism marketing expenditure
Percentage change of tourism marketing expenditure
no.
$m
no.
$m
%

Domestic
^r1 066
r568.9
^1 267
624.3
9.7
International
^789
r(b)195.1
*766
(b)215.7
10.6
Total
^r1 132
r764.0
^1 319
840.0
9.9

^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
* estimate has a relative standard error of 25% to 50% and should be used with caution
r revised
(a) As businesses may have had more than one type of expenditure, the counts of businesses for each type of expenditure do not sum to the total.
(b) Comprises expenditure on the marketing of Australian tourism to inbound travellers. Expenditure targeted at outbound travellers is excluded.
KEY POINTS
  • During 2005-06 expenditure on the marketing of Australian tourism domestically and internationally by private sector Australian businesses totalled $840m. This represents an increase of 9.9% (or $76m) compared with the revised 2003-04 estimates.
  • Tourism marketing directed at domestic travellers accounted for 74.3% ($624.3m) of the total expenditure, while expenditure targeted at international travellers accounted for 25.7% or $215.7m. These proportions are similar to 2003-04 when expenditure on tourism marketing directed at domestic travellers accounted for 74.5% (or $568.9m) and at international travellers 25.5% (or $195.1m) of the total.


NOTES


INTRODUCTION

This publication presents results for the 2005-06 Tourism Marketing Expenditure Survey with comparisons to the 2003-04 survey. The objective of the survey was to provide broad information about the level of expenditure by Australian private sector businesses on the marketing of Australian tourism domestically and internationally. Expenditure on the marketing of outbound tourism was excluded from the survey.


The scope of the 2005-06 Tourism Marketing Expenditure Survey included private sector businesses that were engaged in the following tourism related activities:

  • accommodation
  • car hire
  • casino operation
  • coach operation
  • convention/exhibition centre operation
  • cruise operation
  • domestic air passenger transport
  • duty free retailing
  • inbound tour operation
  • rail passenger transport
  • theme park/major attraction operation
  • tour operation.

The survey results only relate to a partial coverage of the selected tourism related activities. Smaller businesses were excluded entirely from the survey. Further information on scope and coverage can be found in paragraphs 2-4 of the Explanatory Notes.



COMPARISONS WITH PREVIOUS SURVEY RESULTS

Comparisons with the 2003-04 Tourism Marketing Expenditure Survey are presented in this publication. However, comparisons have not been made with Tourism Marketing Expenditure Surveys conducted by the ABS prior to 2003-04 owing to significant changes in scope and coverage. For more information refer to paragraph 11 of the Explanatory Notes.



MORE INFORMATION

Information about ABS activities in the field of service industries statistics is available from the Service Industries Statistics theme page on the ABS web site http://www.abs.gov.au. To access the theme page, select 'Themes' from the menu on the home page.



COMMENTS

The ABS welcomes comments and suggestions from users regarding future surveys of Service Industries. These comments should be addressed to the Director, Service Industries National Statistics Centre, Australian Bureau of Statistics, Locked Bag 10, Belconnen, ACT 2616.



ROUNDING

Where figures have been rounded, discrepancies may occur between the sum of component items and the total.



INQUIRIES

For further information about these and related statistics, contact the National Information and Referral Service on 1300 135 070 or William Milne on Melbourne (03) 9615 7862.


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