1130.0 - Directory of Tourism Statistics, 2000  
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Contents >> International Tourism >> Survey of Overseas Tourism Marketing Expenditure

NAME OF COLLECTION

Survey of Overseas Tourism Marketing Expenditure

Contact

Manager, Tourism Statistics
Transport, Tourism & Construction section
Australian Bureau of Statistics
PO Box 10
BELCONNEN ACT 2616


Telephone: Canberra (02) 6252 6348
Facsimile: Canberra (02) 6252 8513

Email: client.services@abs.gov.au
Internet:
www.abs.gov.au


Purpose

To provide estimates of total expenditure on marketing Australian tourism products overseas.

Description
A mail-out questionnaire is sent to Australian businesses undertaking tourism-related marketing operations overseas.

Data detail

  • total expenditure on marketing Australian tourism products overseas;
  • the proportion of this expenditure in various overseas market regions;
  • the proportion of expenditure which was:
  • independent expenditure;
    • co-operative expenditure with the Australian Tourism Commission (ATC);
    • co-operative expenditure with other organisations;
    • qualitative information on effectiveness of expenditure;
  • whether or not the business was in receipt of (or expected to receive) a grant under the Export Market Development Grant Scheme and the perceived effectiveness of such grants;.
  • changes in the overall level of overseas marketing over time;
  • the effect of increased marketing expenditure by the ATC on the level of the respondent's own marketing expenditure;
  • full-time and part-time employment in Australia and full-time employment overseas; and
  • number and language skills of tour guides and tour co-ordinators employed by the respondent's business.
Geographic coverage

Australia

Frequency of data availability

Irregular

Historical data

Data are available for 1992-93,1994-95 and 1996-97

Products and services available

Publications

Overseas Tourism Marketing Expenditure,Australia (cat. no. 8691.0)

Other

Special data services available upon request.

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