1130.0 - Directory of Tourism Statistics, 2000  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 02/05/2000  Final
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NAME OF COLLECTION

Adelaide at Leisure

Contact

Senior Research Officer
Strategic Services
South Australian Tourism Commission
GPO Box 1972
Adelaide SA 5001
Telephone (08) 8303 2222
Facsimile (08) 8303 2339
Internet: http://www.tourism.sa.gov.au/

Purpose

To investigate the leisure behaviour,leisure motivation and characteristics of Adelaide residents.

Description

An ad-hoc survey which involved both a qualitative (4 focus groups) and a quantitative (household survey) component.
Household survey involved 500 face-to-face interviews within the Adelaide Statistical Division. Prior to analysis the survey data was weighted to match the ditribution of age and sex for the Adelaide Statistical Division as defined in the 1991 Census of Population and Housing.
.

Data detail

4 Focus Groups
500 Interviews

  • Leisure Segments
  • Participation in leisure activities
  • Perceptions of lLeisure destinations
  • Leisure attitudes
  • Recreation profile
  • Decision making processes
  • Information sources
  • Demographic Profile
  • Product gaps/opportunities

Geographical Coverage


Adelaide Statistical Division

Frequency of data availability

one-off
This was an ad-hoc survey conducted over 2 weeks in November/December 1995.


Historical data


Products and services available


Publications

Adelaide at Leisure

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