5271.0 - Australian National Accounts: Cultural and Creative Activity Satellite Accounts, Experimental, 2008-09
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 10/02/2014 First Issue
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ANALYSIS OF RESULTS Cultural activity is estimated to have contributed $50.1 billion (4.0%) to GDP in 2008-09, while creative activity contributed $78.3 billion (6.3%). The industries and occupations common to these two segments accounted for $42.4 billion (3.4%) - this common activity is counted only once in the combined account for cultural and creative activity. The different results for cultural activity and creative activity are mainly due to the creative segment containing the Computer System Design and Related Services industry, and the manufacturing, wholesaling and retailing industries for clothing and footwear products. When the values of volunteer services and non-market output of market producers are included, cultural and creative activity is estimated to have contributed $86.8 billion to GDP in 2008-09 on a satellite account basis. Cultural activity contributed $50.9 billion to GDP on a satellite account basis, while creative activity contributed $79.1 billion. These results are not reported as a percentage of GDP because volunteer services and non-market output are excluded from the normal national accounts production boundary. COMPONENTS OF CULTURAL AND CREATIVE ACTIVITY Gross Value Added (GVA) for the cultural and creative industries is estimated to be $65.8 billion in 2008-09. The largest contributors to GVA were the domains of Design ($26.6 billion), Literature and print media ($12.8 billion) and Fashion ($11.8 billion). Net taxes on products attributable to cultural and creative industries are estimated to be $5.0 billion in 2008-09. Outside the cultural and creative industries, the Compensation of Employees received by people working in cultural and creative occupations is estimated to be $15.2 billion in 2008-09. The largest contributing industries were Public Administration and Safety ($2.4 billion), Financial and Insurance Services ($2.1 billion), and Education and Training ($1.7 billion). The value of volunteer services to arts and heritage organisations is estimated to be $756 million in 2008-09. Non-market output of market producers in the cultural and creative industries is estimated to be $68 million in 2008-09. There was an average of 972,200 people during 2008-09 whose main employment was in a cultural or creative industry or occupation. Of this total:
At the end of June 2009, there were 164,730 entities actively trading as a business or non-profit institution within the cultural and creative industries. This was 4,311 (2.6%) lower than at the end of June 2008. Between these two periods, there were 24,631 entries, 28,487 exits and a -455 net movement of surviving entities to other industries. COMPONENTS OF CULTURAL ACTIVITY GVA for the cultural industries is estimated to be $35.2 billion in 2008-09. The largest contributors to GVA were the domains of Literature and print media ($12.5 billion), Design ($8.2 billion) and Broadcasting, electronic or digital media, and film ($7.3 billion). Net taxes on products attributable to cultural industries are estimated to be $2.3 billion in 2008-09. Outside the cultural industries, the Compensation of Employees received by people working in cultural occupations is estimated to be $12.5 billion in 2008-09. The largest contributing industries were Public Administration and Safety ($1.8 billion), Professional, Scientific and Technical Services ($1.8 billion), and Education and Training ($1.5 billion). The value of volunteer services to arts and heritage organisations is estimated to be $756 million in 2008-09. Non-market output of market producers in the cultural industries is estimated to be $55 million in 2008-09. There was an average of 653,600 people during 2008-09 whose main employment was in a cultural industry or occupation. Of this total:
At the end of June 2009, there were 98,656 entities actively trading as a business or non-profit institution within the cultural industries. This was 3,395 (3.3%) lower than at the end of June 2008. Between these two periods, there were 13,940 entries, 16,847 exits and a -488 net movement of surviving entities to other industries. COMPONENTS OF CREATIVE ACTIVITY GVA for the creative industries is estimated to be $57.9 billion in 2008-09. The largest contributors to GVA were the domains of Design ($26.6 billion), Fashion ($11.8 billion) and Literature and print media ($7.6 billion). Net taxes on products attributable to creative industries are estimated to be $7.6 billion in 2008-09. Outside the creative industries, the Compensation of Employees received by people working in creative occupations is estimated to be $12.9 billion in 2008-09. The largest contributing industries were Financial and Insurance Services ($2.0 billion), Public Administration and Safety ($1.9 billion), and Manufacturing ($1.2 billion). The value of volunteer services to arts and heritage organisations is estimated to be $756 million in 2008-09. Non-market output of market producers in the creative industries is estimated to be $60 million in 2008-09. There was an average of 769,800 people during 2008-09 whose main employment was in a creative industry or occupation. Of this total:
At the end of June 2009, there were 145,287 entities actively trading as a business or non-profit institution within the creative industries. This was 3,330 (2.2%) lower than at the end of June 2008. Between these two periods, there were 22,616 entries, 25,591 exits and a -355 net movement of surviving entities to other industries. INDUSTRY COMPARISONS Activity in the cultural and creative industries contributed an estimated $65.8 billion (or 5.6%) to Australia's GVA in 2008-09. To put this into context, this contribution was similar to the GVA contribution of Health Care and Social Assistance ($68.0 billion or 5.8%).
INTERNATIONAL COMPARISONS Cultural and creative satellite accounts and similar works published for other nations have used a variety of statistical definitions and measurement approaches. On a national accounts basis, the shares of Australian GDP estimated for cultural and creative activity in 2008-09 are higher than in the estimates published for Canada, Finland, Spain, the United Kingdom and the United States of America. This mainly reflects scope and coverage differences:
To give an indication of the impact of these differences, when the activity of cultural occupations in non-cultural industries is excluded from the cultural activity account, cultural activity as a share of Australian GDP drops from 4.0% to 3.0% on a national accounts basis, which is similar to or below the estimates for Canada, Finland, Spain and the United States of America. If we exclude from the creative activity account the estimates for creative occupations in non-creative industries, as well as the contributions of the fashion and information technology industries, creative activity as a share of Australian GDP drops from 6.3% to 2.8% on a national accounts basis, which is slightly below the estimate for the United Kingdom. The development of international standards, such as those which exist for other types of satellite accounts, would help to increase the level of international comparability in the future. The ABS welcomes opportunities to collaborate towards this objective.
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