1800.0 - Australian Marriage Law Postal Survey, 2017  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 15/11/2017  First Issue
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CAMPAIGN

Introduction
To make sure all eligible Australians were aware of the Australian Marriage Law Postal Survey and had the opportunity to participate, the ABS conducted a mass media-led campaign, to inform the public about the collection process, including when and how to participate, the voluntary nature of the survey and to remind people when the survey is closing.
The campaign included television, radio, print and digital advertisements and was rolled out from 11 August to 3 November 2017, in the following three phases:

Phase 1 - Enrolment: To encourage all eligible voters to enrol or check that their enrolment details are up to date on the Commonwealth Electoral Roll

Phase 2 - Survey Period: To raise awareness survey materials will be sent to all eligible electors on the Commonwealth Electoral Roll – look out for your letter/envelope, complete it and mail it back straight away

Phase 3 - Reminder: To raise awareness the survey is closing soon. Have your say.



PHASE 1 CAMPAIGN MATERIALS

Television
Phase one television ad (external link to YouTube)


Print

AMLPS_Phase1_Print.jpgAMLPS_Phase1_Print.jpg



PHASE 2 CAMPAIGN MATERIALS

Television
Phase 2 television ad (external link to YouTube)


Print



Posters


PHASE 3 CAMPAIGN MATERIALS - REQUEST REPLACEMENT MATERIALS

Television
Phase 3, part 1 television ad (external link to YouTube)



Print
AMLPS_Phase3_Print_Ad_1.pdfAMLPS_Phase3_Print_Ad_1.pdf



PHASE 3 CAMPAIGN MATERIALS - CLOSING SOON

Television
Phase 3, part 2 television ad (external link to YouTube)

Print

AMLPS_Phase3_Print_Ad_2.pdfAMLPS_Phase3_Print_Ad_2.pdf



In-Language Materials

Translated print, radio and digital campaign materials were produced in the following languages:

  • Aboriginal and Torres Strait Islander
  • Anindiliyakwa language
  • Arrente language
  • Burarra language
  • Kimberley Kriol language
  • Murrinh Patha language
  • Northern Kriol language
  • Pintupi Luritja language
  • Pitjantjatjara language
  • Tiwi language
  • TSI Kriol language
  • Warlpiri laguage
  • Yolngumatha language
  • Yumpla Tok language
  • Arabic
  • Assyrian
  • Bosnian
  • Burmese
  • Chinese
  • Croatian
  • Dari
  • English
  • English (Subcontinental accent)
  • Farsi
  • Filipino
  • Greek
  • Italian
  • Khmer
  • Korean
  • Lao
  • Macedonian
  • Polish
  • Portuguese
  • Serbian Cyrillic
  • Serbian Latin
  • Sinhalese
  • Spanish
  • Turkish
  • Vietnamese


CAMPAIGN CERTIFICATION STATEMENT

As outlined in the Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies (March 2010), agency Chief Executives are required to certify that a campaign complies with the Guidelines and relevant government policies. 

The Chief Executive's certification statements are published online after the campaigns have launched.