NAME OF ORGANISATION
Australian Bureau of Statistics (ABS)
The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the market research industry, to enable comparison with other industries and to provide a benchmark for measuring change over time.
Specific objectives of the survey were to measure the size and structure of the industry (including income, expenses and employment). Users of statistics include Government, industry and professional organisations.
The scope of the collection was all employing businesses mainly engaged in providing market research, as defined by Class 7853 of the Australian and New Zealand Standard Industrial Classification (ANZSIC).
Primary Activities - Market research service, Public opinion research service
The coverage source is the ABS Business Register and therefore the scope is defined by Businesses on the Business Register classified to ANZSIC Class 7853.
The survey of Market Research Services will be undertaken as part of the ABS program of annual economic surveys. The data items will be consistent with Economic Activity Survey (EAS) specifications and outputs will provide key financial statistics in accordance with the specified ANZSIC classes and National Accounts requirements. Some activity data is also proposed in line with user interest.
The publication contains tables at the national level together with summary data at the state level including:
- sources of income
- items of expenditure
- characteristics of employment
- main occupation of persons employed
- selected statistics by employment size groupings
- selected performance ratios
The tables contain data at the Australia level with one state table showing:
- number of businesses
- wages and salaries
- total income
The survey of will collect data classified according to the Australian and New Zealand Standard Industrial Classification (ANZSIC).
The classification relevant to this collection is: 7853 - Market Research Services
Businesses were selected on the basis of ANZSIC at the management unit level.
Other concepts (summary)
New South Wales
Comments and/or Other Regions
This collection was conducted in respect of 1992-1993 and 1998-1999.
Data availability comments
Data available from publication: Market Research Services, Australia (cat. no. 8556.0)
DATE OF LAST UPDATE FOR THIS DOCUMENT
17/09/2004 08:33 AM
This page last updated 7 August 2012